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Creating Demand for New Products through Promotional Gifts

Introducing a new product is exciting, but hard in this tough competitive market. To generate demand for your new product needs unique marketing strategy that influences people to buy it. One effective technique to achieve this is through the strategic use of promotional gifts.

Stephen Taylor, the CEO of Propaganda has been offering unique promotional gifts for years to large corporations and small businesses across UK. Using promotional gifts from Propaganda, companies have created a positive brand impression, stimulated interest, and encouraged consumers to explore and adopt their new products.

Let’s explore the concept of using promotional gifts to create demand for new products.

Benefits of Promotional Gifts

  1. Brand Visibility: Promotional gifts carry a company’s logo or branding, serving as a constant reminder to recipients of the brand’s presence. Whether it’s a custom pen, a branded tote bag, or a phone stand, these items are frequently used in everyday life, increasing the chances of brand exposure.
  2. Positive Brand Association: Receiving a gift often evokes positive emotions in consumers, fostering a favorable perception of the brand. Associating the new product with a pleasant gift can create a strong bond between the recipient and the offering.
  3. Word-of-Mouth Marketing: When customers receive valuable or unique promotional gifts, they are more likely to share their experience with friends and family. Positive word-of-mouth can significantly amplify the reach of the new product’s promotional campaign.
  4. Enhanced Customer Loyalty: Offering promotional gifts to existing customers as a token of appreciation for their loyalty reinforces their connection to the brand. This can result in increased customer retention and repeat purchases.

Strategies for Using Promotional Gifts to Create Demand

  1. Pre-Launch Teasers: Prior to the official product launch, companies can send out teaser promotional gifts to select customers, influencers, or media outlets. These gifts could contain cryptic messages or clues about the upcoming product, generating curiosity and excitement among recipients.

Example: A tech company planning to release a new smartphone might send out custom phone cases with enigmatic messages hinting at the phone’s innovative features.

  1. Social Media Contests: Hosting social media contests where participants have a chance to win attractive promotional gifts can rapidly increase brand exposure. Contests can be designed to encourage participants to share their excitement about the upcoming product, leading to a viral effect.

Example: A sports apparel brand launching a new line of running shoes might organize a contest where participants must share their fitness goals and tag friends for a chance to win personalized running gear.

  1. Limited Edition Bundles: Offering exclusive promotional gift bundles to early adopters of the new product can create a sense of urgency and exclusivity. This scarcity-driven strategy can drive sales and encourage customers to act quickly.

Example: An artisanal coffee brand unveiling a new blend could create limited edition gift boxes containing the coffee, a stylish mug, and a premium coffee grinder for the first 100 customers.

  1. Referral Programs: Implementing a referral program with attractive promotional gifts as rewards can encourage existing customers to refer their friends and acquaintances to try the new product.

Example: A subscription box service launching a new beauty line might offer customers a luxurious beauty kit as a reward for referring a certain number of new subscribers.


Promotional gifts can generate excitement, curiosity, and a sense of exclusiveness, which grabs customer’s attention and interest for your new product. Ensure to get creative and have a promotional gift customized.

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